Fike Corporation Deploys BigMachines Lean Front-End® to Streamline Sales Quoting & Configuration

Leading pressure relief and fire protection manufacturer improves sales efficiency by implementing BigMachines' configurator and proposal solution

Chicago, IL and San Mateo, CA, January 17, 2008 - BigMachines, Inc., the leading provider of on-demand configuration and proposal software, announced today that Fike Corporation has successfully deployed BigMachines' Lean Front-End (LFE) solution to streamline its front-end selling processes. Fike rapidly standardized on the LFE platform across multiple divisions of the company to improve collaboration between field and internal sales teams, representatives and distributors, and to improve customer service by ensuring their sales teams deliver more accurate orders and professional proposals to their customers.

Fike Corporation designs, manufactures and distributes products for pressure relief, explosion protection and oilfield, as well as systems for commercial and industrial fire protection, and fire alarm to a wide variety of industries on a global basis. Fike employs 350 people in the USA, with over 700 employees world-wide.

"The BigMachines solution was a great fit for our complex products. With BigMachines, we can add to and change our application as our products and business changes- where previously we were dependent on outside resources to make these changes. No other vendor could offer such a flexible tool. This helped us replace our legacy tools, reduce our costs and streamline the sales process for our internal sales organization and Fike business units as well as our agents and distributors," said Marty Nelson, Director of Business Systems, Fike Corporation.

The team achieved 100% adoption of nearly 250 users within a one-month rollout of the BigMachines solution, which will enable Fike to retire several legacy applications which previously required outside consultants to administer and maintain.  The new sales platform also more efficiently manages complex product pricing and automates workflow approvals, better ensuring compliance with pricing policies and audit controls.  The added workflow capability is helping to reduce quote turnaround time to help the Fike teams respond faster to customers.

With the help of BigMachines Professional Services, Fike configured a robust configuration rules engine and modeled an efficient quoting process to better manage their unique pricing and approval policies. BigMachines also helped Fike's training teams execute hands-on training sessions for their end users. Future enhancements on the roadmap include order, account, and pricing integration to Oracle's JDEdwards ERP.

Godard Abel, CEO of BigMachines, stated, "We are delighted that Fike is live and seeing tremendous adoption from their users- and is also able to self-administer their application. Their complex products are a great fit for our solution, and many of the advanced features of our latest v8.0 release will help them drive a very fast ROI on this project- all to improve the quality of the products and services they deliver to their customers."

About Fike Corporation
Fike is a global manufacturing company dedicated to providing the most advanced and innovative products, systems, and services. Visit for the latest information on Fike products, including rupture discs, oilfield products, fire protection and fire suppression systems, fire alarm systems and explosion protection. Fike is headquartered in Blue Springs, Missouri with offices worldwide.

About BigMachines, Inc. and BigMachines AG
BigMachines, Inc. incorporated in 2000, provides on-demand configurator, quoting, and proposal software that helps leading companies empower their sales teams and channels.  BigMachines Lean Front-End® (LFE) solution digitizes tribal knowledge and streamlines configuration, pricing, quoting, proposal generation, and order management.  BigMachines provides extensive reporting capabilities to analyze sales activities and easily integrates to existing ERP, CAD, and CRM systems including those from, Siebel CRM On-Demand, Oracle and SAP.  BigMachines rapidly growing customer base includes global leaders such as Kodak GCG, Siemens, Ingersoll Rand, NTT Communications, as well as innovative growth companies such as ShoreTel and Aruba Networks. Visit