BigMachines Automates Sales Processes for Thermo Electron Corporation

Leader in analytical instruments will dramatically reduce its inquiry-to-order cycle

BigMachines, Inc., the leading provider of on-demand configuration and quoting software, announced today that the world’s leading provider of analytical instruments, Thermo Electron Corporation, has selected the BigMachines Lean Front-End (LFE) platform to automate the front-end sales processes within the company’s temperature control business. By implementing the BigMachines Lean Front-End (LFE), Thermo will eliminate manual steps associated with product configuration, quoting, and ordering during the sales cycle. As a result, Thermo will reduce the time it takes to develop and generate quotes for temperature control products and respond to customers quicker.

Thermo’s temperature control products comprise a large portfolio of recirculating chillers, baths and heat exchangers for a wide range of laboratory and process applications. With the help of the BigMachines LFE, Thermo’s temperature control business will streamline sales and management workflow processes.

Said Greg Tucker, president of Thermo’s Control Technologies business, “With the help of the BigMachines LFE, Thermo’s temperature control business will automate its entire front-end allowing sales representatives to develop customer-focused proposals in minutes. We look forward to serving our customers better with these improved tools.”

Currently ATD’s front-end sales processes use disconnected tools and manual steps for quote generation. In addition, the company relies largely on an employee’s tribal knowledge and expertise for sales product selection and configuration. This often results in slower than desired customer response times. With the deployment of BigMachines CPP, ATD will eliminate these manual processes to generate timelier, more consistent, and customer-friendly proposals.

The BigMachines LFE will also help ensure consistent adherence to Thermo’s business guidelines and eliminate potential errors caused by manual calculations.

“Thermo Electron Corporation approached us with one goal in mind – to provide its temperature control customers with accurate and customer-friendly quotes – fast,” said Godard Abel, co-founder and chief executive officer of BigMachines. “Our out-of-the box technology and configuration capabilities are key to automating the entire sales process for the temperature control business. We are excited to add to their competitive edge in a growing and robust industry.”

Thermo Electron Corporation
Thermo Electron Corporation is the world leader in analytical instruments. Our instrument solutions enable our customers to make the world a healthier, cleaner and safer place. Thermo's Life and Laboratory Sciences segment provides analytical instruments, scientific equipment, services and software solutions for life science, drug discovery, clinical, environmental and industrial laboratories. Thermo's Measurement and Control segment is dedicated to providing analytical instruments used in a variety of manufacturing processes and in-the-field applications, including those associated with safety and homeland security. For more information, visit www.thermo.com.

About BigMachines, Inc. and BigMachines AG
BigMachines, Inc. founded in 1999 (www.bigmachines.com) provides web-based configurator and quoting software and services to help companies streamline their selling processes from customer inquiry-to-order. BigMachines Lean Front-End® (LFE) solution digitizes complex selling processes and captures an organization's tribal knowledge to provide online product selection, configurator, quoting, and ordering capabilities for new products and aftermarket parts. BigMachines LFE provides in-depth sales reporting capabilities and easily integrates to existing ERP, CAD, and CRM systems, including its Appforce certified integration to the on-demand CRM leader Salesforce.com (NYSE: CRM).