Panasonic Communications Solutions Group Selects BigMachines Sales Configuration, Quoting and Proposal Solution

Communications equipment and electronics leader selects BigMachines to empower sales channels with simplified quoting and ordering

Chicago, IL and Frankfurt, Germany - December 9, 2008 - BigMachines, leading provider of on-demand configuration and proposal software, announced today that Panasonic's Communications Solutions Group has selected BigMachines to provide on-demand software to streamline quote and order processes for its sales of advanced communication systems.

Panasonic's Enhanced Communications Solutions portfolio offers a comprehensive range of business and home office communications solutions including digital and IP Telephony phone systems, call center and industry specific applications, as well as IP based network video cameras for remote monitoring. Panasonic sells these products through an extensive distribution network. BigMachines is providing web-based software to enable these extended sales teams to easily configure and price communications solutions, generate proposals, contracts, and other sales documents and automatically route approvals through the organization.

The BigMachines solution will also integrate with systems across the Panasonic ecosystem to minimize duplicate data entry. BigMachines provides enterprise-strength, on-demand hosting services, enabling Panasonic's sales team and channels to easily access data and applications from anywhere with an internet connection.

"We had been using a variety of disparate tools across our distribution channels and dealers. We are now unifying those channels by replacing our legacy tools with the BigMachines solution," said Rick Elliott, National Sales Manager for Panasonic's Communications Solutions Group. "After evaluating multiple vendors, we selected BigMachines for its powerful, on-demand administration tools, and its capability to help us streamline processes and grow sales of our advanced communication systems."

Godard Abel, CEO of BigMachines said, "We are extremely pleased that Panasonic has selected BigMachines to empower their sales teams and channels. We look forward to helping them achieve a rapid ROI."

About Panasonic Corporation of North America
Based in Secaucus, N.J., Panasonic Corporation of North America markets a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic offers a complete suite of communication and networking solutions, including cordless phones, network cameras and photo and multi-function printers that provide convenience, style and ease-of-use for consumer and business applications. Information about Panasonic business products is available at www.panasonic.com/bts. Additional company information for journalists is available at www.panasonic.com/pressroom.

About BigMachines, Inc. and BigMachines AG
BigMachines is the global leader in on-demand sales configuration, quoting and proposal software. BigMachines solutions empower sales across customers' channels by streamlining their sales processes from opportunity to order. Using BigMachines software, sales teams and channels can quickly configure products, generate quotes and proposals, manage complex pricing, generate legal contracts, and manage orders. BigMachines offers extensive reporting capabilities and easily integrates to leading CRM and ERP systems, including those from Salesforce.com, Oracle, and SAP. BigMachines' rapidly growing customer base includes global leaders such as Kodak's GCG, Siemens, Ingersoll Rand, and NTT Communications, as well as innovative growth companies such as ShoreTel and Voltaire Ltd. For more information, visit www.bigmachines.com.