Customer Relationship Manager (CRM)

Customer Relationship Management (CRM) software help a company capture, analyze and share all facets of the customer's relationship with the enterprise. Typical capabilities within a CRM system include Contact Management, Opportunity Management, Sales Forecasting, Customer Account, and Customer Support/ Helpdesk management. BigMachines integrates to CRM systems to streamline the inquiry-to-order process, and is a certified partner of CRM leaders Salesforce.com and Siebel CRM OnDemand.

See also: Lead-to-Order.