When we see depictions of the future, a common trend is the replacement of humans with computers and robots in the work force. Today with eCommerce, many B2C organizations have already begun to make this shift – a sales representative from Amazon.com is not going to call you to ask if you have seen the latest titles on Kindle, but you might receive automated emails about products related to your previous purchases. However, while many B2B organizations will always need an outbound approach, eCommerce can still be utilized as a powerful marketing tool, not simply a replacement for sales reps.
Business buyers are increasingly going online to research products, compare services options, and read reviews – all before contacting a sales rep. With BigMachines eCommerce Engine, you can empower your customers to do all that and more, all from within a familiar consumer-driven interface:
- Configure products online
- Customize product or service bundles
- View recommended items and highly rated add-ons
- Post reviews and share products with social networks
- Select products for side-by-side comparison
- Request a quote or submit an order online
By incorporating eCommerce functionality to your corporate website, business buyers seeking product information are more likely to provide their information in return for highly customized results, built-to-order with them in mind.
Learn more about adding eCommerce to your sales toolkit at our webinar on May 23 at 1:00 PM Central Time.
BigMachines Welcomes Industry Leaders to London
Industry leaders and progressive companies will meet in London May 9-10, at BigIdeas Europe 2011. BigIdeas is an opportunity to engage YOU, BigMachines customers, prospects and partners, in ongoing conversations about the directions your businesses are going and how you can succeedwith innovations to help you sell more and sell faster. Our agenda includes interactive sessions, hands-on training and plenty of networking events to learn from your peers and BigMachines configuration experts.
Learn more about this event at www.bigmachines.de/bigideaseurope
BigMachines Customer Success
Thank you to our customers Acme Packet, AGCO, Sundyne Corporation, and SuperMedia who each hosted our recent Customer Success Forums. Over 150 BigMachines Customers attended events in five cities across the U.S. At each event, customers saw first hand how other users have integrated BigMachines, shared best practices, learned about product updates and participated in BigMachines product roadmap discussions.
Ask questions and share answers, best practices, cool tricks and new tips with BigMachines Users any time in our new LinkedIn user groups!
Start today by joining the BigMachines Community on LinkedIn. Join in!
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